The Leading AI Customer Relationship Management and Technology Solutions Provider

Three-12 is the premier provider of customer relationship management technology & strategy services, artificial intelligence, Salesforce solutions and IT managed services featuring Red SeaTM

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Red Sea AI CRM
Core Features

The feature You Need to Succeed

Custom Workflow Solutions

Boost productivity and streamline operations with tailored workflows that integrate

Data Capture & Aggregation

Exante extracts, structures, and centralizes key terms from contracts and business systems

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Agentic Automation

Agentic AI refers to autonomous artificial intelligence systems that can make decisions, plan, and act to achieve goals with minimal human oversight

Agentic Business Application

Agentic AI has potential applications in various fields, including: Software development, customer support, cybersecurity, business intelligence, data analysis, and automation

Agentic Automation Value

AI agents hold the promise to create great value for organizations, in particular by moving the needle of automation even further

Red Sea AI CRM
How it Works

How it works

Connect Your Channels

Easily integrate your favorite tools—email platforms, CRMs, social media, and eCommerce apps. Get everything in sync within minutes and manage all your marketing.

Automate Workflows

It streamlines business processes by automating repetitive, manual steps, enabling teams to focus on higher-impact work and improving efficiency, collaboration, and data accuracy across various departments.

Connects with Most Data Sources

Red Sea connects a wide range of on-premises and cloud applications and data sources that include Salesforce, SAP, AWS, Google services (like Gmail, Google Sheets), databases, and other enterprise systems. It also facilitates connections to AI models  and allows for the creation of custom connectors to integrate homegrown systems.

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Red Sea AI CRM
Core Features

Unique Tools That Set Work Flow

Eliminate the guesswork with data-driven A/B tests

Test different messages, designs, and strategies to see what works best. Our built-in A/B testing gives you real-time insights

Test subject lines, content, and visuals
Make informed decisions based
Improve open rates, click-throughs

Get insights that help your business grow

Test different messages, designs, and strategies to see what works best. Our built-in A/B testing gives you real-time insights

Performance monitoring.

In today’s fast-paced business environment

Collaboration tools.

In the current dynamic business climate

Payment Infrastructure

Flexible payments, built for every business model. Exante supports any payment type—from legacy checks to ACH to real-time digital payments via Stripe and beyond.

Leadership

Our Leadership Team

20 plus years in the field of IT working with best-in-class companies like Chase, American Electric Power, Verizon, and Public Sector.  I am amazed what we have accomplished as a team for our clients.  I'm excited for the future!

Christian Brown, MBA
President &  Founder, at Three-12

Enterprise Sales Executive with a proven track record of growth across SaaS, IT consulting, and digital transformation solutions. "I specialize in helping Fortune 1000 organizations solve complex business challenges by aligning innovative technology with strategic outcomes."

Scott Wong
VP of Sales, at Three-12

Experienced product development and product management professional with over 20 years of work in the wireless, financial, education and public sectors. Developed, managed and executed many successful product launches.

Toni Kitchen, MBA
VP of Delivery, at Three-12

Senior Technical Architect leading clients in RedSea AI CRM Transformation with over 15x Salesforce certifications. Extensive experience in solutions that drives innovative system designs and seamless implementations.

Srinivas Nishtala
Sr Architect, at Three-12
Red Sea AI CRM
Pricing

Choose The Plan That Fits Your Business.

Starter
Small teams or startups.

Free

Always free
Free Consultation
Free Consultation
Features included:
#  Access to core features.
#  Basic workflow automation.
#  Limited integrations with popular.
#  Standard support.
Starter
Small teams or startups.

Free

Always free
Free Consultation
Free Consultation
Features included:
#  Access to core features.
#  Basic workflow automation.
#  Limited integrations with popular.
#  Standard support.
Red Sea Starter Suite
Web component starter suite to accelerate CRM AI experience.

For Simple & High Volume B2C or B2B
Customer portal

$275

(USD/Monthly. Plus $4 per login/$10 per Member Monthly.  Transaction fees apply. Billed annually. Contract required.)
Free Consultation
Free Consultation
Features included:
#  Red Sea CRM Cloud.
#  Access to core features.
#  Basic workflow automation.
#  Limited integrations with popular.
#  Standard support.
Red Sea AI Enterprise
The ultimate in AI-CRM Solutioning including custom user experience.

For Enterprise Partner Solutioning.
Enterprise Cloud with AI

Contact for Pricing

(USD/Monthly fee applies. Plus $20 per login/$50 per Member Monthly.  Transaction fees apply. Billed annually. Contract required.)
Professional Service fees apply.
Free Consultation
Free Consultation
Features included:
#  Access to Pro features.
#  AI Agentic automation.
# iPaaS Integrations.
#  Gold Customization and support.

Red Sea Seamless Integrations

See All Integrations
See All Intermigrations
Red Sea and MS Dynamics
Red Sea AI CRM
Red Sea and Salesforce Cloud
See All Integrations
See All Intermigrations

Red Sea Seamless Integrations

Red Sea and M365
Red Sea and SAP
Red Sea and Chat GPT
Red Sea and Workday
Red Sea and Agentforce
Red Sea AI CRM
Faqs

Got Questions? We’ve Got Answers

1. What is Red Sea and how does it work?

Introducing Red Sea, the ultimate solution for transforming your web development and data source connections! With Red Sea, your customer relationship management cloud websites become a powerful hub where customers can effortlessly log in to view all their business interactions in one place. This not only empowers them to make informed decisions but also streamlines their transactions, ultimately saving them valuable time and money.

2. What types of components and connectors are there?

Take your development on Salesforce Experience Cloud to the next level with Red Sea’s seamless integration capabilities. Effortlessly connect to a wide range of data sources, including AWS and Oracle, through MuleSoft connectors. Together, let’s elevate your business experience and achieve outstanding results!

3. Why is Red Sea the future in AI CRM?

Red Sea removes challenges out of designing customer friendly intuitive website experiences with A/B Testing to ensure that your customer has the most productive experience.  Red Sea is proven with various business cases. Leverage the power of Agentforce with AI Agents responses consistent with your brand voice using trusted business data, from not just your Salesforce CRM but any CRM or data cloud and more.  

4. What business cases does Red Sea cover with AI Agentforce?

Autonomous Execution: Agents now act independently, not just assist.
Multi-Agent Collaboration:
Teams of agents work together across functions.
Low-Code Customization:
Easy deployment via Salesforce Flows and templates.
Real-Time Reasoning:
Powered by Atlas Reasoning Engine and enhanced with RAG and LLMs.
Employee Augmentation:
Agents act as digital teammates, not just tools.

Retail & E-commerce
Personal shopper agents, merchandisers, and recommendation engines are common.

Financial Services
Agents manage onboarding, KYC, compliance, and customer support.

Travel & Hospitality
AI agents assist with booking, itinerary changes, and customer service.

Healthcare
Appointment scheduling, patient engagement, and secure data handling are key use cases.

Public Sector
New in 2025: Agentforce for government agencies (FedRAMP High authorized). Used for citizen complaints, recruitment, and compliance.

5. What business segments does Red Sea Cover?

Red Sea covers the Top AI Agentforce segments in 2025, based on Salesforce’s Agentic Enterprise Index and other industry insights, reflect a major transformation in how businesses deploy autonomous AI agents. Here are the leading segments and trends:

Top Agentforce Segments by Business Function Customer Service
AI agents now lead 22x more customer service conversations than in early 2025.They handle initial contact, FAQs, and triage, allowing human agents to focus on complex issues. [www.salesforce.com]

Sales
AI agents assist with lead qualification, follow-ups, and personalized recommendations. Businesses using Agentforce report 1.3x more sales revenue due to increased productivity. [www.fexle.com]

Internal Operations  
Agents automate workflows like HR onboarding, IT support, and compliance tracking. Salesforce itself uses Agentforce to handle 30–50% of internal work. [www.winfomi.com]

Marketing
Agents run targeted campaigns, analyze customer behavior, and optimize engagement. Multi-agent systems collaborate across departments for higher-order campaign execution. [www.fexle.com]

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