Three-12 designs the New Ohio Business Gateway for Efficiency and Growth with RED SEA CRM

Christian Brown
October 19, 2025

The State of Ohio Department of Administrative Services Ohio Business Gateway leverages Three-12 Solutions Red Sea design solutions to create a comprehensive view of business data in a single location so business can make decisions and make business transactions at the State of Ohio.

1.  ABOUT

The Ohio Business Gateway is a nationally recognized, collaborative initiative of state and local government agencies and an essential part of Ohio's digital government strategy. Gateway services offer Ohio's businesses a time- and money-saving online filing and payment system that helps them maintain a relationship with government agencies.

2.  OPPORTUNITY

The Ohio Department of Administrative Services sought to enhance the Ohio Business Gateway portal fora centralized view of business interactions. Partnering with Three-12, they aimed to create a future-state portal that offers detailed data to engage Ohio businesses and improve their understanding of their relationship with the state.  Three-12 focused on increasing efficiency with a comprehensive view of business interactions, creating an intuitive user experience. The design process utilized best practices, automation, and artificial intelligence to achieve operational and financial goals.

3.  SOLUTION

Three-12 proposed a plan that utilizes an Integration Platform as a Service (iPaaS) to streamline data integration. Our recommendations included enhancing the Ohio Business Gateway to serve as the primary interface for business interactions, providing a comprehensive overview of business data, and creating a journey map for starting and growing a business in Ohio. The proposed design allows for real-time updates on business interactions, notifications about deadlines and events, and improvements based on the Ohio Revised Code and upcoming agency meetings.

4.  RESULT

Three-12'sproprietary Red Sea cloud CRM AI concepts provided the foundation for the future-state design. The final design was economical yet exceeded the requirements. With modest investment, the Ohio Business Gateway will be able to reduce the number of logins for business owners by 75%. Operational costs are reduced by 30% with technology that consolidates support costs and enhances cybersecurity, saving Ohio businesses $1,000 to $3,000 annually. The Ohio Business Gateway supports 1M plus business users and 6M Transactions annually. The new Ohio Business Gateway design was approved based on projections of$1B-$3B impact on the Ohio GDP, State of Ohio operational cost efficiencies, and ROI.

5.  CONCLUSION

Three-12 was able to eliminate pains, needs, and identify opportunities for the Ohio Business Gateway to embrace a CRM AI iPaaS solution that allows Ohio business owners to have a comprehensive view of their interactions in a single location to make decisions and transact business easily at the State of Ohio.

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